Diaspora is now a certifiable Black Swan.
As of this post, they have raised $176,165 from 4,860 backers and still have 15 days to go. I maintain that aside from tapping into the current anti-Facebook zeitgeist among the tech elite, their success is partially fueled by a pricing/bundling strategy that cleverly (or accidentally) includes t-shirts that signal hard-to-fake social proof of geekiness at a good price.
I have updated my two quick-and-dirty graphs on how pricing/bundling these sorts of social signals/proof (read: t-shirts, in this case) may help with raising micro-capital below.
Enjoy!
Data table below:
| Number of Backers: | 1,012 | 805 | 1,986 | 316 | 195 | 60 | 5 | 4 |
| Pledge Amount: | $5 | $10 | $25 | $50 | $100 | $350 | $1,000 | $2,000 |
| Sub-Total: | $5,060 | $8,050 | $49,650 | $15,800 | $19,500 | $21,000 | $5,000 | $8,000 |
| Percentage of Total: | 4% | 6% | 38% | 12% | 15% | 16% | 4% | 6% |
| *Grand Total: | $132,060 | |||||||
| *Number of Backers: | 4,383 | |||||||
| *Will not match totals on http://ht.ly/1KK1b as pledge amounts are “$X or more” | ||||||||
4860
Backers
$176,165
pledged of $10,000 goal
This is hilarious because the T-shirt actually bumped my contribution up to $25… not joking!