by Brant | Feb 11, 2009 | Brant's Rant, Process-Oriented Marketing, Startup Marketing
A CEO of a high-tech start-up recently lamented to me: I was told I needed marketing, so I hired a PR firm and after 6 months and a lot of money, I got nothing. Paraphrasing, a local venture capitalist admits: Most CEOs lack marketing skills. They need marketing...
by Brant | Feb 9, 2009 | Brant's Rant, Metrics-Driven Marketing, Process-Oriented Marketing, Startup Marketing
A couple of years ago, a colleague and I began developing a process-oriented way to lead companies toward gaining market traction. The idea was born out of a conversation my colleague had with a partner at Sequoia Capital about how to significantly reduce, if not...
by Brant | Feb 6, 2009 | Brant's Rant, Metrics-Driven Marketing, Process-Oriented Marketing, Sales and Marketing Roadmap, San Diego
Since moving (returning) to San Diego from the San Francisco Bay Area in June of 2007, my running joke has been: In the Bay Area I was a small fish in a large pond. In San Diego, at least I’m a small fish in a small pond. bah-dump, bump. The San Diego market...