by Brant | Apr 21, 2009 | Brant's Rant, Sales and Marketing Roadmap
Concise – Use the minimum number of words required to describe an idea. Precise – Don’t be wishy-washy. Know your strategy, know your customers. Your numbers should add up. State assumptions and be prepared to defend them. Entice – Short and...
by Brant | Mar 24, 2009 | Brant's Rant, Customer Development, Process-Oriented Marketing, Sales and Marketing Roadmap
I am sensing marked uptake on the concept of conducting serious customer research in order to jump start high tech start-ups. It’s about time. There’s definitely buzz building around Steve Blank’s customer development methodology. Ego dictates that...
by Brant | Mar 24, 2009 | Brant's Rant, Lean Startup, Sales and Marketing Roadmap
A little background is in order. “Lean Start-up” is a phrase, I believe, coined by Eric Ries of Lessons Learned. This is a great blog and well worth you spending time with it. In a nutshell, a Lean Start-up is one that combines fast-release, iterative...
by Brant | Feb 6, 2009 | Brant's Rant, Metrics-Driven Marketing, Process-Oriented Marketing, Sales and Marketing Roadmap, San Diego
Since moving (returning) to San Diego from the San Francisco Bay Area in June of 2007, my running joke has been: In the Bay Area I was a small fish in a large pond. In San Diego, at least I’m a small fish in a small pond. bah-dump, bump. The San Diego market...
by Brant | Jan 28, 2009 | Brant's Rant, Sales and Marketing Roadmap
For the last several years, many marketing professionals have been discussing and blogging about metrics-driven marketing. As a matter of fact, measuring marketing ROI has become its own lucrative market. Any marketing services vendor worth its salt is an ROI...
