As I mentioned before, non-marketing people tend to view marketing as this expensive, monolithic necessary evil, dominated by wasteful "Madison Ave" style marketing, i.e., advertisements, logos and slogans.
In a nutshell, Marketing=PR=Ads=Marcom=Branding.
This is far from the truth. Understanding the basics of marketing and whom to hire for marketing help, is critical for CEOs and technologists to understand.
The key thing to understand is that the type of marketing is highly dependent on Who you are, Who your customers are, and What stage your business is in. Here's a quick and dirty primer:
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