by Brant | Mar 15, 2011 | Brant's Rant, Customer Development, Lean Startup, Startups, The Entrepreneur's Guide to Customer Development
Steve Blank and Alex Osterwalder have combined their respective methodologies, Customer Development and Business Model Generation, into a powerful business model generation and testing framework. There are several good sources for how these two mesh, including this...
by Brant | Mar 11, 2009 | Brant's Rant, Lean Startup
I have a great opportunity to test out some theories about customer development, process-oriented, and metrics-driven marketing. I thought I’d keep a running blog on our progress. Week 1 is here. By now we have completed the following: documented business hypotheses;...