This is an oft-repeated subject. I've reviewed 4 decks in the last week, however, so I'm going to give you my perspective while it's all fresh on my mind.
First, even if you are not seeking funding, go through the exercise of creating a pitch and presenting it to others. The process of creating a good pitch forces you into highly focused, critical thinking that can only serve you and your business well. At the very least, it's the beginning of a sales pitch, or a partner pitch, etc., In fact, it's not a bad 1st exercise for gut check #1.
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