by Brant | Apr 29, 2009 | Brant's Rant, Startup Marketing
This is an oft-repeated subject. I’ve reviewed 4 decks in the last week, however, so I’m going to give you my perspective while it’s all fresh on my mind. First, even if you are not seeking funding, go through the exercise of creating a pitch and...
by Brant | Apr 21, 2009 | Brant's Rant, Sales and Marketing Roadmap
Concise – Use the minimum number of words required to describe an idea. Precise – Don’t be wishy-washy. Know your strategy, know your customers. Your numbers should add up. State assumptions and be prepared to defend them. Entice – Short and...
