Tagged invisible hand

Browsing all posts tagged with invisible hand

Customer Development and Start-up Models

I am sensing marked uptake on the concept of conducting serious customer research in order to jump start high tech start-ups.  It's about time. There's definitely buzz building around Steve Blank's customer development methodology.  Ego dictates that whatever you're thinking about must be what the world is thinking about and to that, I plead guilty.

But I wrote a post about an iterative, process-oriented approach to high-tech sales and marketing on 2.9.9.   Shortly thereafter, Andrew Beinbrink, CEO of the interesting San Diego start-up SportsTV, introduced me to Seal Ellis who introduced me to Steven Blank's book The Four Steps to the Epiphany, which sounded an awful lot like what I had blogged about.  Whew.  Oh, and Steve's even got a new blog.
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