Why UX? Why now?

When you hear concepts over and over, you often wonder is it because it’s swarming or because your ear is newly attuned to it? Did you know there’s a lot of people who believe that the #11 has super powers and that’s why when they look at the clock, it’s always 11 after? Seriously.
UX is hip. And rightly so. I thought I’d share a theory why this is so and what impact it might have on your startup. This despite the fact that I’m relatively new to UX concepts.