by Brant | Sep 3, 2009 | Brant's Rant, Process-Oriented Marketing, Startup Marketing
A technical CEO learning marketing is the equivalent of a sales/marketing CEO learning development engineering. Not. I am not a developer. If push comes to shove, I can code in PHP, or develop shell scripts, and truth be told, I did take a couple of ECE courses in...
by Brant | Apr 28, 2009 | Brant's Rant, Customer Development, Sales and Marketing Roadmap, Startup Marketing
Through the evolution of their start-ups, entrepreneurs will face many inflection points, at which decisions made or not made will determine their future. The painful truth is that a wrong turn may lead to its demise, whereas a right turn leads to another...
by Brant | Feb 27, 2009 | Brant's Rant, San Diego, Startup Marketing
As I mentioned before, non-marketing people tend to view marketing as this expensive, monolithic necessary evil, dominated by wasteful “Madison Ave” style marketing, i.e., advertisements, logos and slogans. In a nutshell, Marketing=PR=Ads=Marcom=Branding....
by Brant | Jan 28, 2009 | Brant's Rant, Sales and Marketing Roadmap
For the last several years, many marketing professionals have been discussing and blogging about metrics-driven marketing. As a matter of fact, measuring marketing ROI has become its own lucrative market. Any marketing services vendor worth its salt is an ROI...