by CustDevGuy | Dec 15, 2009 | Brant's Rant, Customer Development
Note: One of the more difficult aspects of customer development is understanding when to listen to customers/prospects and when not to. When should you rely on intuition and when is the customer right, if not always? Steve Blank’s oft quoted clarion call to...
by Brant | Feb 12, 2009 | Brant's Rant, Economy, Metrics-Driven Marketing, Process-Oriented Marketing
I just got off a webinar about lead gen in today’s economic environment. I was pleased to see several process-oriented and metrics driven marketing recommendations, including: need to be revenue focused, rather than # of leads focused; marketing taking greater...